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Expert Tested: Merach NovaRow R50 Air Resistance Rower REVIEW
Budget Rower That Beats a Concept2!? (My Honest Experience)
by Alec Enkiri | 4/1/25
The Merach NovaRow R50 Air Resistance Rower is a durable, feature-packed machine designed for serious home gym workouts! With smooth air resistance, Bluetooth compatibility, and a solid steel frame, it offers both performance and value. But does it really live up its hype as the best budget alternative to a Concept2? Let’s break it down and find out!
This article in video format on my YouTube channel!
When investing in fitness equipment, factors such as ease of assembly, build quality, features, usability, and overall value are crucial considerations. The Merach NovaRow R50 Air Resistance Rower is a mid-range rowing machine positioned as a budget-friendly alternative to higher-end models like the Concept2. In this review, we assess its performance using the Enkiri Elite Fitness Equipment Rating System.
ENKIRI ELITE RATING SYSTEM
Starting in 2025 all fitness equipment that I review will use the same 10 point scale rating system. The system is based on 5 separate categories with each category being worth a maximum of 2 points.
If the piece of equipment is perfect in a particular category then 2 points are awarded for that category. For each moderate to severe flaw half a point is docked from that category, for a range of anywhere from 0, to 0.5, to 1.0, to 1.5 points.
The total rating is based on the scores of all 5 categories added together. The 5 categories that are analyzed are:
Assembly Process
How easy or difficult is the assembly of the piece of equipment relative to other similar pieces? This category is graded based on difficulty as well as total time taken to achieve completion.
Build Quality
How heavy duty is the piece of equipment? Is it solid and sturdy or rickety and wobbly? Do I feel safe and confident while using it? Am I unable to push myself hard due to a subpar build or out of fear of potential equipment failure?
Features
What add-ons and features does the piece of equipment come with? Is there anything cool or unique? Is it missing something that should be standard?
Usage
How do the exercises feel? Are they smooth or cumbersome? Can the machine be adjusted to make things work well for different body types and sizes? What kind of movement variety is available?
Value
What overall value does the unit bring to the table for home gym owners? Is it multi-functional? Is it cost effective? Does it take up too much space for a home gym?
1. ASSEMBLY PROCESS
For many, the assembly process can be a determining factor in purchasing gym equipment. Fortunately, the NovaRow R50 arrives well-packaged, with clear instructions that make setup relatively straightforward. The entire assembly process takes approximately 30 minutes, with minimal heavy lifting involved. The only slightly challenging aspect is initially connecting the two ends of the rower, but once that part clicks in your brain after the first go of getting it figured it out, the machine is thereafter easy to disassemble for storage and reassemble when needed.
Given the ease of setup, the NovaRow R50 earns a full 2 out of 2 points in this category.
Assembly Score: 2.0/2.0
Neatly packaged
Clear instructions
Quick and smooth assembly
2. BUILD QUALITY
A stable and durable frame is essential for any piece of gym equipment, particularly one designed for high-intensity use. The NovaRow R50 features a solid steel frame that feels sturdy during workouts while remaining relatively lightweight. Additionally, built-in wheels allow for convenient movement and storage.
During testing, the rower exhibited slight slippage on a concrete garage floor during high-intensity sprint rowing. However, when placed on rubber gym flooring, this issue was mostly eliminated. Incorporating more slip resistant built-in rubber feet would further enhance stability.
Despite this minor drawback, the machine does not wobble or feel unstable, making it a reliable choice for both moderate and high-intensity workouts. However, due to the slight slippage concern, the NovaRow receives 1.5 out of 2 points for build quality.
Build Quality Score: 1.5/2.0
Docked half point for slippage during high intensity rowing
Overall the unit is very solid though
3. FEATURES
The NovaRow R50 offers an impressive range of features for its price point. As an air resistance rower, it provides a smooth and responsive rowing experience. Users can easily adjust the resistance by modifying the damper settings, allowing for seamless transitions between sprint-based and endurance-focused workouts.
The onboard console is user-friendly and tracks key metrics such as time, distance, strokes per minute, and calories burned. The rower also supports Bluetooth connectivity, enabling integration with fitness apps like Zwift and their own Merach app. These apps provide access to game modes, workout challenges, and a 3D virtual rowing experience through various scenic locations. Additionally, the rower is compatible with heart rate monitors, allowing for more precise training data.
Given the combination of standard and advanced features, the NovaRow R50 earns 2 out of 2 points in this category. However, additional technological integrations or extra accessories could further enhance its appeal.
Features Score: 2.0/2.0
Tracks time, distance, strokes per minutes, and calories burned
Has heart monitor connectivity
The Merach app has a pretty cool 3d virtual rowing experience
4. USAGE & FEEL
The overall user experience of the Merach NovaRow R50 is highly positive. The seat glides smoothly along the track, the footrests are easily adjustable, and the air resistance system delivers a consistent, smooth, and engaging rowing motion. Further, the machine responds dynamically to the user's effort—the harder one pulls, the greater the resistance encountered, which adds a rewarding challenge to workouts.
This rower fits well into a variety of training styles, from high intensity sprint intervals to lower intensity conditioning sessions. The sturdy construction provides full confidence to the user and allows them to push their limits without concerns about instability or mechanical failure. Given its smooth operation, adjustability, and overall training versatility, the NovaRow R50 earns 2 out of 2 points for usage.
Usage Score: 2.0/2.0
Super smooth air resistance
The seat is comfortable and glides very smoothly along the track
The resistance is pretty substantial when its set to the max level
5. VALUE
Priced at approximately half the cost of a Concept2 rower, the NovaRow R50 represents a strong value proposition. It combines smooth and adjustable air resistance, a stable frame, Bluetooth connectivity, and a user-friendly design at a competitive price point.
That said, potential buyers should consider the space requirements. While the rower disconnects into two pieces and stores vertically for more compact storage, it still occupies a moderate footprint. The machine’s value for you ultimately depends on individual space constraints and training preferences. For those seeking a versatile, budget-friendly (and joint friendly!) conditioning tool, the NovaRow R50 is a compelling option. Taking these factors into account, it earns 1.5 out of 2 points for overall value.
Value Score: 1.5/2.0
It is a high quality, budget friendly rowing machine. Point blank.
FINAL THOUGHTS & RATING
Based on the Enkiri Elite Fitness Equipment Rating System, the Merach NovaRow R50 scores as follows:
Assembly Process: 2.0/2.0
Build Quality: 1.5/2.0
Features: 2.0/2.0
Usage: 2.0/2.0
Value: 1.5/2.0
FINAL SCORE: 9.0/10
The Merach NovaRow R50 Air Resistance Rower delivers a high-quality, smooth rowing experience with a solid build and modern features, all at a competitive price. While minor improvements—such as more slip-resistant built-in rubber feet for enhanced stability—could further refine the product, it remains an excellent option for those looking to add a compact and high quality rowing machine to their home gym.
For individuals seeking a budget-friendly alternative to premium rowers without sacrificing performance, the NovaRow R50 is a very strong contender! So if you're in the market for one be sure to check out the NovaRow R50 at MerachFit.com and use discount code ENKIRI25 for 25% off your order!
I hope you found this review helpful!
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